Kenvue Philippines and Department of Health Champion Oral Health Through Ngiting 70:20 Program

Kenvue Philippines and Department of Health Unveil Chapter 4: Unite in Davao to Champion Oral Health Through Ngiting 70:20 Program


PHOTO CREDITS: KENVUE PHILIPPINES

Davao City, Philippines – September 26, 2025 — Showcasing an impressive example of collaboration between the public and private sectors, Kenvue, a global leader in health and wellness products, teamed up with the Department of Health (DOH) to unveil the fourth chapter of its pioneering oral health campaign: “Oral Health Initiative: Kenvue Supports DOH's Ngiting 70:20 Program.” The event took place at 5:00 PM at the Seda Abreeza Hotel in Davao City, bringing together healthcare professionals, educators, and community leaders with a common goal—to prioritize oral health nationwide and encourage Filipinos to adopt better habits, including the regular use of fluoride mouthwash.

Dr. Manuel V. Valeesteros, Chief of the Oral Health & Nutrition Care Division at the Department of Health (DOH) Philippines, highlighted the significance of fluoride mouthrinses, stating, "With the recommendation of the WHO Model List of Essential Medicines 2025, we encourage all Filipinos to integrate fluoride-based mouthwash into their daily oral hygiene practices”.

Poor oral hygiene practices and a general lack of awareness about key habits—such as the use of mouthwash—remain significant factors contributing to the ongoing oral health crisis. In response, Kenvue Philippines, in collaboration with the Department of Health (DOH), is committed to tackling these issues by promoting effective oral care habits aligned with the goals of the Ngiting 70:20 program. The campaign underscores the importance of incorporating mouthwash containing essential oils and fluoride into daily routines, as research has shown its efficacy in reducing plaque, gingivitis, and gum bleeding.

 

PHOTO CREDITS: KENVUE PHILIPPINES

Kenvue’s Commitment to Holistic Oral Care

Kenvue is redefining oral care by emphasizing the importance of fluoride-based mouthwashas a vital complement to brushing and flossing. Research shows brushing alone cleans only 25% of the mouth, and most Filipinos brush for just 48 seconds, far below the recommended two minutes. With flossing rates critically low, Kenvue advocates essential oil, fluoride-based mouthwash, proven to help reduce plaque, gingivitis, and gingival bleeding up to five times more effectively than brushing and flossing alone, according to a 2022 study by Milleman et al.

Recently, Kenvue participated in the FDI World Dental Congress in Shanghai, presenting a symposium titled “Reevaluate Rinse for Periodontal Health: Translating Guidelines into Patient-Specific Care.” Esteemed speakers Mauricio Tonetti, Paula Matesanz, and Wensheng Rong highlighted the importance of incorporating fluoride mouthwash into daily oral health regimens.

As we embark on the fourth leg of our Oral Health Roadshow, we are thrilled to collaborate with influential dentists from the Philippines, Dr. Ella Roxas-Trinidad and Dr. Ralph Salvacion, to amplify awareness of the WHO recommendation for 2025 regarding the use of fluoride mouthwash in daily oral hygiene practices, alongside other dedicated healthcare professionals.

This event represents a significant milestone in Kenvue’s commitment to equipping healthcare professionals—including dentists, general practitioners, nurses, midwives, pediatricians, and local government units (LGUs)—with the knowledge and tools they need to guide patients toward improved oral hygiene, particularly the daily use of fluoride mouthwash. Through strong collaboration and focused education, Kenvue and the Department of Health are working hand in hand to build a future where every Filipino can achieve a healthy, confident smile. Since January 2025, the initiative has successfully reached over 300 healthcare professionals across Luzon (Manila), Visayas (Cebu), and Mindanao (Davao).

Together, we’re not just enhancing oral health—we’re changing lives by integrating fluoride mouthwash into everyday oral care routines throughout the Philippines, one smile at a time.


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